No one can any longer ignore the part that deliveries make in take away food, and that includes fish and chip businesses. It is a fact the fish and chips is not the ideal meal for delivery if any delays are incurred, as most will agree that it is best eaten as soon after being cooked as possible. But for many deliveries have to be embraced as they build turnover, the skill is not allowing it to eat into profit margins.
When deliveries started to take off a few years ago some operators did free delivery and absorbed the costs, meaning that most of the profit on the additional sales generated by offering delivery is lost.
However, third party delivery companies are now allowing business to charge for the customer for the delivery meaning that profit margins remain close to what they would be in store.
The bottom line is that it is the customer who must pay the cost of delivery. With increasing commodity prices and wage costs most shops should not be subsidising delivery costs, the price needs to be adjusted accordingly. We will post more on this important topic soon.